One of the most important purposes of company managers after a web design is being among top ranks of Google search results. Many of these companies attempt for being one of the top search results and they obtain their intended result; however, retaining this place is one of the troubles of company managers after a web design. There are various methods for retaining your site rank which are mentioned in the following section.
Constantly Upgrade Your Website after the Web Design
One of the most important factors which places your website in the top search results is permanent content upgrading. Search algorithms always analyze the content quality and their newness. If you want to retain the place of your keyword in Google search constantly, you should use related pictures as well texts as in your web contents.
Accelerate Your Website
The site speed is the oldest factor for ranking websites in the search engines. Your website should have a high loading speed so that it could be placed in the top search results, especially on tablets and cellphones since most users enter your website in this way. In order to accelerate your site loading speed, use a high-speed host service. In addition, be careful that the codes and pictures in your website should be compressed.
Use Proper Internal and External Links in Your Web Design
In a web design, quality is the first priority. If your website has a suitable place for a keyboard in the search engines, you do not require adding numerous links to the intended page. Search engines are able to recognize irrelevant links. Thus, using excessive but irrelevant links in a web design lead the search engines to set your website in the blacklist.
One of the ways for optimization and increasing traffic in a professional web design is publishing useful contents and articles. If you share educational matters and articles in your website, you will think whether your contents are appropriate for users’ needs or not. Or you may intend to recognize their requirements in order to share beneficial and practical contents in the website. Since contents are one of the most important sections of a website, i.e. the base of a professional web design, WordPress CMS has designed and introduced an add-on. You can obtain a precise statistic of users’ needs and interests by installing this add-on after a web design. Google Analytics by MonsterInsights could simply search users’ interest by information gathering and present them in the form of tables and charts.
Features of Google Analytics by MonsterInsights in a Professional Web Design
One of the advantages of a professional web design is the easy installation of a plugin, and Google Analytics by MonsterInsights could be easily installed via Google analyze API. Another unique feature of this plugin is accessibility to different reports and statistics as well as data dashboards in a WordPress CMS. In the web design, you could follow different types of internal and external links.
The main purpose of an engineering web design is introducing services and capacities of an engineering company for performing the related projects. In the past, the activity of most engineering companies was limited to the district where they are located, and out-province projects were only for the companies with different branches and agents all over country. However, this limitation is currently removed by designing engineering websites. The other problem for these companies is to determine which factors should be considered in an engineering web design so that the user could trust the company capacities easier.
Factors for Attracting Users in an Engineering Web Design
In an engineering web design, the way of introducing the competences of the group greatly influences obtaining users’ attention. It is better to introduce the group comprehensively in the web design. You ought to try to mention complete educational and professional records of each group member. In addition, sharing their photos has an extraordinary impact on obtaining users’ trust. The other factor is the site graphic which could obtain their trust. “Contact us” section is very influential in this regard. It would be better to design this section in a way that the user could have a telephone conference with the related expert after order register so that s/he could ask questions and get all their answers if possible. Normally, users trust the companies which they could easily have a contact with the experts. Moreover, it is preferable to design a section for introducing sample works in an engineering web design. In this section, the previous projects should be introduced and briefly explained.
Guest posts refer to the contents which are published by some site visitors. In fact, guest posts are the connection between readers and the main components in your web design, and they are important since they increase SEO. These posts are an appropriate way for introducing your products. Thus, their presence in a web design could highly influence your company and product branding. Using guest posts is valuable when they are advertising, and the designer could create trust and assurance in users and product applicants in this way. In addition, these posts could be effective for introducing your company activities in the web design. Generally, customers may talk about both positive and negative points of your services in the virtual space. However, you could change this opportunity to an audible voice as well as an announcement or criticism in a totally natural and formal manner.
SEO Increase by Using Guest Posts in a Web Design
Using guest posts could help you produce appropriate links and increase SEO. Website optimization is considered as the main purpose in the web design by most of managers. By using one of the links of the guest posts, you could lay the ground for obtaining high ranks from search engine algorithms. Moreover, publishing these posts in the social media could greatly help optimize your website and increase SEO.
In a web design, one of the most important and effective factors is the site popularity among users in order to have a high traffic. In order to increase traffic in the web design, observing some points helps you achieve this goal quicker, which is stated as follows:
Web Design by Responsiveness
Today, most internet users use cellphones and tablets in order to connect to the internet and enter their intended website. Therefore, responsiveness is one of the essential points of a web design. Responsiveness enables the users to simply visit your website via a cellphone or tablet without any limitation. Presently, 60% of the websites in Iran have this ability.
Presenting Clear Contents in the Website
One of the bothersome points for users is encountering the websites with the irrelevant content with their searched word. These websites are referred as spam websites. Although the number of such websites is greatly decreased due to complexity of Google algorithms, the users may encounter them among the suggested websites of the search engine. However, it is obvious that spam websites are not really endurable and popular among users since they do not use clear contents for their website. Therefore, in order to guarantee your site endurance, determine your goal after designing it and adjust the content based on this goal and the users’ needs.
Quick Loading after a Web Design
After the website design, beware that athe site is loaded in a high speed. Normally, the websites which are loaded in more than 4 seconds lose 40% of their users.