Textual ads in a web design mean the same links which are placed in the side columns, footers, inside the text and sometimes in the menu of advertisement receivers. You have certainly observed a large number of such ads in different websites. Many of these links are merely purchased for increasing traffic and improving the rank in Google in addition to their informative and advertising aspects. Therefore, Google recognizes irrelevant ad links to the site topic as a spam, i.e. what we observe in various Iranian websites: abundant irrelevant links to the site topic. However, links influence SEO and they are important for web owners regarding income (especially for those who have recently designed a company website).
What Should We for Utilizing the Advantages Of Links in a Web Design?
- When inserting a link in a website, be careful that you should not link them directly to your website so that the site will not be involved in rank violation. In the web design, you could refer such links to auxiliary websites and afterwards, link them to your website.
- As mentioned before, links should be related to the site topic. Therefore, a technique could be used in the web design in order to relate the link and the site topic, i.e. creating short stories about ads. In fact, Google examines the words related to the link in order to recognize the connection between the link origin and destination. Thus, you should concentrate on connecting the link context (in both link receiver and donor). For instance, suppose that the link seller or receiver page is related to web design (site A) and the purchaser link (site B) is related to travel. In the common linking method, simple hotel booking is linked from site A to site B; however, the same link is linked as a short story in the connective method. Even when you are in a trip and you are enjoying from your residence in a beautiful hotel, web designers are performing the web design and all the related measures for optimization. With this regard, the design the website and its SEO affaires will be finished before your return.