In order to attract more users to our educational web design and increase the site traffic, we have to use standard colors. In general, colors have a great psychological effect on users’ decision for staying in or leaving a website. People’s age is a factor which influences colors. Therefore, based on the type of work and the users of the educational web design, colors should be used so properly and professionally that they could influence them more.
Which Colors Are More Suitable for Educational Web Design?
Researchers categorize colors to 3 groups of warm, cold and neutral colors according to their psychological impact on people. In an educational web design, we should know the users so that we could select the most appropriate colors for the web design. There are two ways for selecting colors in the educational web design. One of the ways for choosing the most suitable color in the web design is considering the main color and using another one as the complementary color. The other way for color selection in designing an educational website is selecting a main color as well as a totally opposite color in order to attract the user. In this case, we have to notice that the selected colors should not make vibrations or irritate users’ eyes. However, education generally prompts the concept of dynamism for users and it would be better to use warm colors in designing an educational website in order to create the sense of dynamism in the website.